What I'm Doing Now

Last updated July 2026 — what is this?

Building the brand

Arnica Patch is a homeopathic pain relief patch I created because I couldn't find a clean, effective topical that wasn't full of ingredients I didn't want on my skin. It's an XL cut-to-fit hydrogel patch with five HPUS active ingredients — no NSAIDs, no parabens, no latex. I'm building it from the ground up as a direct-to-consumer product.

Where I'm focusing right now

Most of my energy right now is going into SEO — building out the blog with genuinely useful content about arnica, pain management, and recovery, rather than just product pages. I'd rather earn the traffic than pay for all of it.

I'm also working on getting Arnica Patch in front of plastic surgeons and physical therapists, who recommend arnica to patients post-procedure anyway. If you're a practitioner interested in wholesale, I'd love to talk.

What I'm learning

Running a product business as a solo founder means constantly context-switching between operations, marketing, customer service, and content. I'm learning that the hardest part isn't any one of those things — it's deciding which one deserves your attention today.

Outside of work

Somewhere between the spreadsheets and shipping logistics, I try to get outside. Arnica is a mountain flower. It feels right to be near the mountains when I can.

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